Masters of Scale

Each Wednesday in August at 2pm

Masters of Scale  is an original podcast hosted by LinedIn Co-Founder and Greylock Partner Reid Hoffman showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders. Masters of Scale is the first American media program to commit to a 50-50 gender balance for guests. 

Photography by Jacqui Ipp

Reid Hoffman is back this week with another episode of Masters of Scale. One of his guests this week is Google's Eric Schmidt.

Google has succeeded by innovating again and again. Not just search, but GMail and GoogleDocs and even self-driving cars. Their secret? They don’t tell their employees how to innovate; they manage the chaos. Eric Schmidt—CEO of Google since 2001 and now Chairman of parent company Alphabet—shares the controversial management techniques he created to cultivate an environment of free-flowing ideas plus disciplined decision making that lead to breakthrough ideas. 


Photography by Jacqui Ipp

Masters of Scale continues this week on WAER featuring a conversation with Facebook founder Mark Zuckerber.

Photography by Jacqui Ipp

This week on Masters of Scale Red Hoffman sits down with Airbnb's Brian Chesky. If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want.

Each Wednesday this August WAER will bring you Masters of Scale hosted by Reid Hoffman. This program from PRI  picks the brain of some of the most recent successful entrepreneurs.