A lot of people here in Central New York have Black Friday marked on their calendars for holiday shopping. But one local economist says despite all the flashy ads, those great deals you’re counting on are not the focus of most stores.
Cutting short our thanksgiving or campaign out before dawn might not produce the windfall of savings most shoppers think. Cornell Professor of Applied Economics David Just has looked into the behavior of both the buyers on Black Friday…and the retailers. Shoppers can get in a frenzy that clouds good judgment.