iStockphoto / npr.org

It appears more Upstate New Yorkers are resorting to opiates and surgery to address back pain over simpler, more effective treatments.  There’s concern that could be leading to worse outcomes.

Ad Campaign tells Central New Yorkers to Take Medication as Directed

Feb 19, 2014
Excellus Blue Cross Blue Shield

It may not be long before you start seeing signs of a brand new health campaign being rolled out by Excellus Blue Cross Blue Shield.  The company seeks to shed light on an easily preventable medical issue that affects those who take medication.