Loretto

lorettocny.org

Central New York Healthcare provider Loretto has decided to re-brand itself in order to tell the community about the services it offers.  This comes amid health care reform in the federal government which might affect the company.

Loretto President and CEO Kim Townsend admits that the community might not be quite sure about the services her company provides.  After a year of surveying residents, employees, and the public, the company had a moment of self-discovery.

Gabrielle Caracciolo / WAER News

Attending large events such as the New York State Fair can be a challenge to test one’s memory to navigate through the new midway versus the more familiar areas.  Loretto is reaching out to people on Senior Day to give fairgoers an opportunity to sign-up for memory health assessments with Clarity Clinical Research and to increase community awareness.  Clarity Research Specialist Lisa Sonneborn says efforts to increase education are helping New York’s memory care to stand out.

John Smith

  Women decked out in red filled a special events room in The Nottingham in Jamesville Friday. The common theme wasn’t a coincidence; they were celebrating National Red Day. For these women, and for many others around the country, red is a statement, a reminder of the importance of keeping their hearts strong and healthy.

Warne/McKenna Advertising

  As Eldercare changes to provide more personalized care, Loretto in Syracuse has made some leadership changes as it continues to evolve.