Business Sponsorship Opportunities

Market Your Business While Supporting WAER

When your business sponsors public media, you’re doing more than just advertising. You’re building trust.

Partnering with WAER is a meaningful way for businesses to be recognized as part of something bigger. It’s about being heard, not for selling, but for supporting. Your name joins a trusted platform with a mission: serving the public good through thoughtful content and local connection.

As a WAER Syracuse Public Media sponsor, your business name and message will be heard loud and clear in an environment free of commercial clutter, both on-air and online. Join the many other businesses and organizations that are reaching our loyal audience and making a real impact. Contact us today to find a sponsorship plan that is right for your business.

The Halo Effect

The Halo Effect is real, and here's how it works.

74% of listeners say they hold a more positive opinion of companies that support public radio.

84% of NPR listeners have taken action because of a sponsorship message.

Public media audiences recognize the businesses that stand behind stations like WAER. When your business supports public radio, listeners see you as trustworthy, ethical, and community minded. You’re not just buying airtime; you're aligning your brand with purpose.

In Their Own Words

"As a long time WAER listener, I felt it was important to have my local business support my local public radio station. Plus, I felt that WAER listeners were a natural fit for our marketing efforts. At Vince's, our customers feel like family. We feel the same about partnering with WAER. Now, we're a part of the NPR family." - Sam Mondello, Owner of Vince's Gourmet Imports

"We're proud to support WAER, because for both Bousquet Holstein and WAER, giving back to the community is an integral part of who we are." - Larry Bousquet and David Holstein, Managing Attorneys at Bousquet Holstein

"I feel that WAER's audience is the perfect fit for us. They're intelligent and loyal, exactly the kind of people we look to reach. When people call us, they make a point to tell us they heard about California Closets on WAER." - Joy Rafferty, Owner of California Closets of Syracuse

Learn About WAER's Fiercely Loyal Audience Below

Jennifer Weekes-Osada, Director of Corporate Development
Phone: 315-443-5254 | Email: jaweekes@syr.edu

Ben Sills, Corporate Sales Account Associate
Phone: 315-443-1833 | Email: bjsills@syr.edu

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